SEO is important for the marketing of any business and in 2021 it is becoming a key component of a successful strategy.
As COVID 19 closes and business slowly returns to normal, it is important for businesses to start getting everything back on track and planning ahead to ensure that it can generate more traffic to the website and improve lead generation and sales. next months.
92.96% of global traffic comes from Google search, Google Images and Google Maps. (Sparktoro)
SEO is an important process for improving the online visibility of your website in search engines such as Google, Bing, Yahoo and others. We often have businesses turn to our Bold x Collective team and ask us why they need SEO and how it will benefit their business.
What is SEO and why do I need it?
If you’ve been looking for ways to increase traffic to your website, you may have heard of search engine optimization (SEO). If you really don’t know what it implies, keep reading! As the name suggests, SEO is a method of optimizing your website and thus achieving a higher ranking in organic search engine results. It achieves this by making your website more relevant when keywords are entered into search engines. It’s also a way to improve the structure and technical background of your website by making it easier to use, faster in speed and easier to navigate.
Google, the most sophisticated search engine, uses a rigorous algorithm that benefits all major players. When something is searched in it, all the results that return to the first few pages would most likely do a great job in SEO.
Can I run my business without SEO?
You can try, but you will not do any services. Managing a successful business without an SEO setup is a challenge, especially nowadays. Your website will miss out on valuable traffic and lose customers to your competitors. Do not get me wrong. The only old-fashioned methods of handing out business cards, putting up signs, knocking on doors, and cold calling are delightful, but if you want to run a successful business, SEO is necessary to reach potential customers effectively.
How effective is SEO exactly?
Here is a chart from Finances Online that shows how effective SEO can be. You can see that the percentage of the population doing searches every day has increased every year and is the highest of all time in 2021. In addition, you can see that monthly SEO is a strategy that most customers prefer because is a significant investment that will show a return when done consistently. Finally, you can see the breakdown components of Google’s ranking algorithm, where domain trust and credibility, link popularity, anchor text, and page keyword usage are important for higher rankings in Google’s algorithm.
Is SEO important for my business?
We can all agree that the market is extremely competitive today in most industries. Think of SEO as a ticket to a race.
Here are some more statistics for 2021 from Junto Digital.
- 57% of digital marketers say that SEO is the most effective marketing strategy.
- 61% of people do some research online before making ANY purchase decision.
- 81% of people do some research online before making a BIG purchase.
- 75% of people never check pages after initial results in search engines like Google.
As you can see, SEO is an important digital marketing initiative for any online business today.
Should my business stop doing SEO once there is traffic?
Let’s say you’ve already paid for SEO services and your business is thriving more than ever after several years of SEO. Does that mean you don’t have to worry about it anymore? WRONG!
SEO is a constant job and you always have to maintain it to keep up with the current market. In addition, your business will need to focus on SEO for all the new content you have on your website, whether it is new blogs, products or website pages. You should not completely ignore the SEO you have already worked on. You don’t want your content to have an early tombstone on the last few pages of search engine results, do you?
Now to help you with a little terminology!
What is SEO in place?
On-site SEO is basically everything you do directly on your website to rank it in search engines like Google. This means that all your content should have meta descriptions, tags, and keyword-based categories based on your market audience. This also means that you need to have the right amount of content in EVERY ASPECT of your site. Here are some factors when dealing with SEO:
- Is the meta description for search engines too long?
- Is the length of the paragraph content on your blog too short?
- How many and what types of words should I use for my product titles?
- What kind of alternate text should I use for my images?
- How do I handle the readability of my site in terms of my target audience?
- Am I using too much or not enough keywords in some areas of my site?
- Are the keywords on my site consistent enough? How do I know if they are or not?
- Is my site loading fast enough so that users don’t bounce off it?
- Do I have enough interaction with the user of my website to prevent people from leaving?
These are just some aspects of SEO in place, but there are many more. It may seem a little scary, but it’s all important business. Google and all major search engines take all these details into account. And it can take a long time, which is why many businesses hire digital marketing agencies like Bold x Collective to do their SEO work.
What is SEO off site?
Off-site SEO is another easy term. It covers everything you do outside of your website to rank better in search engines. Social media, podcasts, events, reviews, forums, blogging, questions and answers, and more are considered off-page SEO, but I think you understand that. SEO off-site is important as well as an essential part of developing your business. The more platforms you have on your quality content, the more people you will reach and the more people you reach and click on your website, the better it will rank in search engines. Making sure you do these things will definitely set you apart and help your business grow.
Search engine optimization will be important for a long time to come. SEO takes some time, so it is important to plan ahead and create a strategy for your business. Our team at Bold x Collective specializes in SEO services and has worked with well-known brands with a strong digital presence.