Contextual advertising

Contextual advertising

Marketing Psychology: 6 Principles That Affect Advertising Perception

There is no doubt that a marketer needs to know what psychological traits affect the way users choose and buy products or services. Understanding these features and processes allows you…

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4 min

Contextual advertising

How to work in a heated auction without raising the budget – the case of the “World of Ceramics”

Favorites In contact with Facebook Facebook What you can do when the auction in search advertising is in full swing, and bids to outbid competitors is not an option, read…

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1 min

Contextual advertising

How well do you understand Google Ads?

All materials on the site are divided into levels. Take the test if you can’t decide, or choose a level below: I want to read everything Newbie Specialist Expert Apply

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3 min

Contextual advertising

Google has hidden some of the search queries. How will PPC work change?

Google Ads is gradually expanding the reach of match types: the modifier has become broader, and the exact one is no longer precise. But advertisers still had the ability to…

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6 min

Contextual advertising

One day in the life of a contextual advertising specialist

My name is Sasha Pluzhnikov, I work as an Internet advertising specialist at the E-Promo agency. Today I will tell you about the working day of a contextual advertising specialist.…

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8 min

Contextual advertising

Black Friday Every Day: How To Make Discounts Part Of Your Marketing Strategy

There is a widespread belief that you should not spoil the client with frequent discounts – he will get used to them and will only make purchases during promotional periods.…

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2 min

Contextual advertising

19 Telegram channels about online advertising and analytics

Telegram channels have become a source of professional knowledge: we read them to find out about new products, learn new things and learn from the experience of colleagues. In this…

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Marketing Psychology: 6 Principles That Affect Advertising Perception

How to work in a heated auction without raising the budget – the case of the “World of Ceramics”

How well do you understand Google Ads?

Google has hidden some of the search queries. How will PPC work change?

One day in the life of a contextual advertising specialist

Black Friday Every Day: How To Make Discounts Part Of Your Marketing Strategy

19 Telegram channels about online advertising and analytics

Top 5 clients to avoid on Upwork – Lira experience – ppc.world

What you need to learn to be a sought-after PPC specialist. Part 1

Figma Starter UI – Kit: How to Work Faster as a Designer (Part 1)

eight inspiring examples – ppc.world

Overly difficult? Too easy? Effective UX frontier

The importance of clarity in UX design

Customer demand in the world of alternatives and its semantic reflection – ppc.world

Five principles of smart bidding in Universal App Campaign What to look for when optimizing for in-app events

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