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SEO

24 posts
  • SEO

How do I improve Core Web Vitals? Recommendations for each indicator: CLS, LCP, FID

Article author: Nadezhda Chernysheva, head of the web development department at SEO.RU Core Web Vitals is a group of new ranking factors that Google is launching in May 2021. Earlier…
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  • 4 min
  • SEO

Google’s Core Web Vitals: What It Is and How It Will Impact SEO in 2021

Google’s obsession with loading speed is progressing, and in May we will have a powerful update of the ranking algorithms. How to meet this storm fully armed – read in…
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  • 8 min
  • SEO

SEO reports: how to check and what to ask a contractor

Website promotion reports can be incomprehensible, difficult to read and even repulsive from a dialogue with a contractor. In addition, SEO as a highly specialized service requires explanations from the…
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  • 5 min
  • SEO

Results of 2020 for SEO.RU

In 2019, the leadership of our team, as usual, set several key strategic goals. But things didn’t go according to plan – everyone knows why. Spring 2020 was the most…
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  • 6 min
  • SEO

One story of SEO website promotion on a website builder: is the game worth the candle

Website promotion using a website builder is not always a good idea. Designers are endowed with a reduced set of options for search engine optimization, and search engines rank higher…
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  • 7 min
  • SEO

Website Optimization: Best SEO Techniques and Trends for 2021

What is website optimization and promotion? SEO (site optimization) is a comprehensive development and improvement of a site according to the requirements of search engines for the appearance of site…
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  • 2 min
  • SEO

8 ways to save money on contextual advertising in Yandex.Direct

The author of the article: Svetlana Ignatieva,specialist in contextual advertising company SEO.RU Correctly specify the “Display region” in the settings If it is economically impractical for your company to deliver…
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  • 4 min
  • SEO

How not to get an affiliate filter: a set of rules

A short edifying story: in an effort to occupy as many places in the search results as possible, the business owner creates several different resources with the same requisites, assortment,…
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  • 3 min
  • SEO

Increase CR and decrease CPL by 2 times: contextual advertising of a website for the wholesale trade of packaging materials

The author of the article: Evgeniya Dronova,specialist in contextual advertising company SEO.RU About client and subject The site belongs to a company that is engaged in the wholesale of packaging…
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  • 6 min
  • SEO

What content does a YMYL site need to be liked by Google EAT assessors? Rules and checklists for verification

The era is gone: the days when it was possible to order texts from cheap copywriters are gone. Expertise, quality and usefulness come to the fore. You can’t get to…
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