How not to get an affiliate filter: a set of rules

A short edifying story: in an effort to occupy as many places in the search results as possible, the business owner creates several different resources with the same requisites, assortment, contacts and addresses.

At first, everything goes according to plan: the sites go together in a row in the search results, bring traffic and sales. And then the obvious “coincidences” of addresses and goods are noticed by Yandex search robots. Websites are covered with an impenetrable affiliate filter.

We figure out whether this inquisitor is so formidable and how to avoid meeting with him.

What is a Yandex affiliate filter and what can you get it for?

What is an affiliate site? More … “> Affiliates web sites of the same owner are recognized that offer the same services or sell the same goods. In other words, the filter is imposed for the desire to occupy the results for the same search queries. If the requests are different even within the same topic, then the filter, most likely, will not be (for example, one site sells wood, the other – ready-made boards).

Google and Yandex have different attitudes towards affiliation: while the former looks at it through their fingers, the latter has both automatic and manual tools for finding twin brothers. At the same time, Yandex does not officially confirm the presence of such a filter. But the filter works. And those sites that are promoted by Yandex suffer from it.

The imposition of such sanctions is one of the ways to prevent monopolization of extradition, that is, the transfer of all positions to one hand. Why do search engines (SE) need it? In order not to lose users: search is always a little more than just a search: at least there is contextual advertising and links to its own PS services. Inadequate reporting will not be credible.

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Is it all that scary? It depends on how you look: if you have many similar sites, then after the filter is applied, one will remain in the search results. Yes, this will be your web resource. But he will be alone, and all the others will not pay off in this case. In this case, the filter can be applied accidentally.

What must be the same for Yandex to recognize the site as an affiliate:

  • subject and region of promotion;
  • whois data for domains;
  • IP address and / or hosting;
  • domain registration time;
  • company name and address;
  • IP addresses;
  • semantic core;
  • reference weight;
  • information about the owners can be found on the website and / or in the Yandex.Directory. The coincidence of several data is enough: phone number, e-mail, details, links to social networks and instant messengers;
  • Metrica and Webmaster account, Metrica and liveinternet counters;
  • content (texts, photos, descriptions of services and categories) and html codes;
  • design;
  • assortment, prices, service, delivery terms.

Some of these parameters (addresses and phone numbers) serve as direct factors for getting under the affiliate filter, and some (hosting) only indirectly indicate that the sites are twins. As a rule, the filter is received by sites that have a suspiciously large number of matches, that is, some similarity alone is not enough.

Yandex searches for affiliates of the site both automatically and manually, with the help of assessors. In the first case, you will only be able to remove the affiliate filter when the search update starts. You will have to change any duplicate information that you can find. In the second case, the filter can only be removed by assessors during a second check. But due to the penumbral position of the filter, it is impossible to even approximately predict when this will happen.

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How do I know if a site has been hit by an affiliate filter?

It is possible to check whether an affiliate filter is applied to the site only by analyzing the issue by indirect signs.

The most noticeable of them is a complete dropout from the search results for a group of requests at once. Let’s emphasize: it is not the positions that go down, and the pages of the website themselves are not in the search, despite the fact that they are indexed… Most often this happens at once for all requests. Sometimes pages are in the top for several limited queries, but at the same time they are not in the top. The logic here is this: several affiliate sites are relevant to one query, so there will be only one, the most relevant, in the search results.

There is also a “blinking”: according to different requests, one or another site is shown, and each time at different positions. This is especially noticeable before and after the search update.

What to do to avoid getting an affiliate filter: rules

You can get an affiliate as a payment for a perceived risk (when you are in your right mind and have a solid memory creating similar resources) and as an unexpected punishment for nothing (when you are not at all involved). In the second case, when you have one site, you have only one hope – Yandex technical support. It is impossible to predict an erroneous imposition of an affiliate filter, so you can do something first.

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It’s a completely different matter – the first option, when you consciously create several similar sites. Let’s figure it out right away: creating platforms for separate sub-niches, which are defined by both users and PS as separate, is a normal and “white” practice. Simply differentiating into niches is not always an obvious feature. Very often, from a business point of view, niche is possible, but from an SEO point of view, it is not.

If you firmly decided that you need several web resources, develop them according to the rules:

  1. Create websites for really different services and / or products. Different here, first of all, are those whose assortment and semantics do not overlap. A maximum of 20% matches can be allowed.
  2. Implement a different design, use different CMS and hosting.
  3. Use different platforms to grow your external link mass.
  4. Create different Yandex accounts for Metrica and Webmaster.
  5. Do not hide the fact that the sites belong to the same campaign and they are all part of the same ecosystem controlled by one organization.
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