How to optimize your local SEO strategy for the local 3-package?

Local 3-Pack is a digital resource created by SEO experts specializing in Facebook advertising, paid search engine marketing and e-commerce development.

The goal of the Local 3-Pack is to help small business owners get the best possible publicity – whether it means increasing the visibility of their website on Facebook or ensuring that potential customers read an article they have shared on Twitter.

With a range of SEO tools and approaches, a local SEO company is here to improve your visibility in local search results and on Google. With Local 3-Pack, you can get a more personalized experience across all digital channels — overall, more traffic, and better results for your local search results. Perfect for those who focus on local SEO, including paid link information, website optimization, social media management and more.

Source: Google Local Pack

How can you optimize your local SEO strategy for the local 3-package?

Three things can help:

  • Include friends. Involve friends from your network to help promote business in your area.
  • Make local events a regular feature in your geo-city.
  • Make sure you post on the right social media platforms. If you have a local blog, write about the places that generate traffic (visitors and potential customers).

Let’s dive into the details of how to take advantage of the free 3-pack and rank your local site higher in organic searches.

Impact of location signals

Local optimization involves placing your business information, services and offers geographically close to search engines, interpreting these signals as relevant information for your offers. What signals are there to influence your audience to do something? In SEO, location alerts are most appropriate. These alerts come from things like website pages that direct visitors to other pages.

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You can take two main approaches when choosing which page to direct your users to tips and tricks for local SEO and local SEO analysis. In the last year, we’ve seen hundreds of thousands of CTAs on Google and Bing on SERP. These are notifications that tell searchers where you will sell or offer a service. By analyzing them, you can improve SEO and increase your potential customers. How? By optimizing your local SEO strategy.

Local 3 package represents a dozen stakeholders, each with unique problems to solve and their individual needs. Each participant will be especially motivated to act when he is close to solving a problem for himself or at least thinking about it. That’s why it’s so important to get the right location alerts – so potential customers can see you close to everything they’re looking for.

Physical address-NAP (name-address-phone)

Your address is more important than ever in today’s digital world. Your physical address is available when you are ready to purchase a service or product, and is available on our servers. With a solid, consistent physical address, we believe that your sales and service experience will be more personalized and enjoyable. With personalized 3-in-1 postcard delivery, Wi-Fi connectivity and location-based alerts, our location-based features allow customers to order online, receive notifications when ready-to-ship products are ready to pick up their destination, and discover where to drop out.

Pages with your physical address are especially valuable for optimizing your NAP (name-address-phone) – this is the physical field where you will pick up the phone and talk to people who live near you.

When you optimize your location, you get a tangible benefit. This is something our customers can see and feel. Physical addresses encourage customers to return to your business, even when they are not sure where they want to go. When you optimize for search, you get visitors from all over the world looking for locally important things.

uplers-local-landing pages
Source: Google Feedback Survey

Local landing pages

The local 3-package is aimed at readers looking for specific information about your hotel, restaurant or destination. Local landing pages have a simple copy and graphics that tell a story, using photos and images that are relevant to what the reader is looking for – the more visitors reach your page, the better the chance that someone will buy something from you.

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When designing this page, there are three things to keep in mind: visual appeal, credibility and reliability, and feedback. Visual appeal refers to how attractive your website is to search engines; authority and reliability tells seekers where you are from and what is unique about it; Feedback is what helps your site stand out from the competition.

Each landing page (also known as a list page) contains an introductory paragraph, images, and a small text box that allows visitors to easily tell the user what topic they are looking for. Optimize these elements and rank these elements in SERPs in order of importance for maximum exposure and maximum traffic.

Social profiles for business

As Instagram, Facebook and LinkedIn grow exponentially, the need for a professional local SEO company has never been greater. Some companies can succeed through highly targeted social media campaigns.

If you own a local business and are constantly hampered by more established social media businesses, it’s time to get creative. But how can you optimize your strategy for the best local 3-Pack aimed at attracting new customers? It’s simple: create a social profile for your business that attracts the right type of people. Do you want more customers? Increase the visibility of your Facebook business by giving away free promotions through your posts. Want more customers? Make sure people know where you are by including phone numbers in your posts. Finally, never forget the tradition of free spam.


Local SEO is a battle for the eyeballs and brand knowledge. One is to attract visitors from afar with a website or social media presence; it is another to introduce them, force them to create a specific action, and then help them take that action. After all, the local 3-pack is the best collection of all the knowledge you have ever had about the area / locale.

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Your local SEO strategy is crucial to your profitable business. This is more important than ever because the internet makes it easier for people to find you.

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