When creating content for social media, it is very important to consider the recommended sizes for different types of images – posts, ads, profile headers or avatars. If you upload a smaller picture, it will stretch to the size set by the system, and the larger picture will be cropped. This happens automatically, and as a result, the image can turn out to be very sloppy or even incomprehensible.
Keeping the exact dimensions of images in mind for social media is tricky. An additional complication is that the requirements for graphics for social networks are constantly updated and new formats appear. Keeping track of one or two social media updates is easy, but if you host pages on multiple platforms, you can get confused and use the wrong photo sizes.
Crello has compiled a list of up-to-date still image and video sizes for Facebook, Instagram, Twitter, Tumblr, Pinterest and YouTube. Save this table as a cheat sheet so you don’t have to look for the correct parameters in the social media guidelines every time you need to create graphics for Pinterest, a picture for an avatar on Twitter, or a header for a Facebook page.
Let’s divide the images into several categories. Let’s start with basic – profile information:
Profile picture: at least 320 x 320 pixels
Publication image: 1200 x 628 pixels (approx)
Moving on to the sizes of the covers:
Profile cover: at least 720 pixels wide
Static page cover: displayed 820 x 312 pixels
Video cover page: minimum 820 x 312 pixels, timing 20-90 seconds
Static event cover: recommended 1200 x 628 pixels
Video cover of the event: timing from 30 seconds to 5 minutes
Here are the most popular Facebook ad formats:
Advertising in the news feed: 1.91: 1 to 1: 1, minimum 1080 x 1080 pixels
Advertising in Instant Articles: 9:16 to 16: 9, resolution – bigger is better
Advertising in Instant Articles with a link: 1.91: 1, minimum 1200 x 628 pixels
Advertising in Stories: 1080 x 1920 pixels
Advertising carousel: minimum 1080 x 1080 pixels (recommended)
We’ve included the most popular formats in this list, but there are many different types of ad post on Facebook. Check out the design specs and specifications in the official Facebook Advertising Guide.
When working with Instagram, you need to focus on three main formats – profile picture, feed post, and story post:
Profile picture: 180 x 180 pixels (approx)
Post image in the feed: 1.91: 1 to 4: 5, 1080p minimum recommended width
Storey: 1080 x 1920 pixels (approximately)
Instagram doesn’t have profile covers and as many different post and ad formats as Facebook does. Here you need to focus on the following dimensions:
Square ad image in the feed: minimum 600 x 600 pixels, up to 1936 x 1936 pixels
Horizontal ad image in the feed: minimum 600 x 315 pixels, up to 1936 x 1936 pixels
Vertical advertising image: minimum 600 x 750 pixels, up to 1936 x 1936 pixels
Video advertising: maximum size 4 GB
The Stories format is gaining popularity among advertisers. Now more than 400 million people leaf through stories every day, and brands do not miss the opportunity to take advantage of this. If you are also going to publish ads in Stories, respect the dimensions of this format:
Static story: 1:91 to 4: 5, minimum 600 x 1067 pixels, recommended format 1080 x 1920 pixels in .JPG, .PNG, maximum size 30 MB
Videostory: 1:91 to 4: 5, minimum 600 x 1067 pixels, recommended format 1080 x 1920 pixels in .MP4, .MOV, maximum size 4 GB, timing up to 15 seconds
The microblogging service uses only a few types of images. Here are the main dimensions to look at:
Profile picture: 400 by 400 pixels (approximately)
Profile header: 1500 by 500 pixels (approximately)
Post image: maximum size 5MB
Animated posts in .GIF format: the maximum size is 5 MB for mobile applications and up to 15 MB for the site.
If your brand has a Tumblr page, consider the following parameters:
Profile picture: 128 x 128 pixels (approximately)
Static images: maximum size 20 MB, displayed in size 500 x 750 pixels by default and 1280 x 1920 pixels when enlarged
Animated posts in .GIF format: up to 540 pixels wide, max size 3 MB
Video posts: no more than 100 MB and 5 minutes per day in .MOV, .MP4 formats
Pinterest doesn’t offer much variety in terms of image formats either. There are two main formats here:
Profile picture: 165 x 165 pixels (approx)
Pin picture: minimum 600 pixels wide, ideally 735 x 1102 pixels
Here are the main YouTube image sizes:
Profile picture: 800 x 800 pixels (recommended), reduced to 98 x 98 pixels; formats .JPG, .GIF, .BMP, .PNG (without .GIF)
Channel cover: minimum 2048 x 1152 pixels, 2560 x 1440 pixels (recommended), maximum size 6 MB
Preview: at least 640 pixels wide, 1280 x 720 pixels (recommended); formats .JPG, .GIF, .BMP, .PNG, maximum size 2 MB
Social media is a great tool for promotion and sales. They regularly update algorithms and improve functions, making them even more convenient. The requirements for user-generated content, including images, are also changing. As a rule, radical changes do not occur, but if you do not check the recommended sizes for a long time, one day you will notice that pictures in posts and on covers suddenly began to display incorrectly. Most likely, this will be related to updates.
If you notice a change, refer to the social media guidelines for the correct dimensions. Or use online graphic editors like Crello – they make sure that the sizes of all formats are up-to-date and you don’t have to double-check them.