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New Yandex.Direct interface: overview of service updates

The author of the article: Svetlana Ignatieva,specialist in contextual advertising company SEO.RU The Yandex.Direct team regularly updates the interface of its service. The latest major update has received mixed reactions.…
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  • 3 min
  • Website development

The sheet turns … or 10 ways to style long texts on the site

Long text problems arise on the site all the time. But site information is often important enough, especially in the b2b sector, to be ruthlessly removed from the site. Long…
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  • 7 min
  • SEO

Promotion of commercial sites

To begin with, there is confusion in this topic: “commercial website promotion” and “commercial website promotion” are often combined into one topic, although they are different things. Let’s take a…
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  • 3 min
  • Website development

1C-Bitrix: Site Management 17.0

In December 2016 the company “1C-Bitrix” presented a new version of the product “1C-Bitrix: Site Management 17.0“. It was developed taking into account changes in Russian legislation, namely, the entry…
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  • 4 min
  • SEO

How to write meta tags correctly: manual and automatic methods for WordPress, Bitrix and Joomla

The author of the article: Evgeny Kostyrev,web programmer at SEO.RU What are meta tags for a site? Meta tags are special tags in the HTML hypertext markup language that are…
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  • 5 min
  • Website development

Online store from A to Z. Part 2.

You should start creating an online store with a well-designed structure. How can this be achieved? If you have major players in the country, study their website carefully, otherwise, you…
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  • 1 min
  • Contextual advertising

How well do you understand Google Ads?

All materials on the site are divided into levels. Take the test if you can’t decide, or choose a level below: I want to read everything Newbie Specialist Expert Apply
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  • 5 min
  • SEO

How to choose a link donor: basic parameters and recommendations

What are donor sites in SEO and why are they needed? Donor sites are web resources that transmit to sites-acceptors (that is, those receiving) a link mass: they post links…
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  • 6 min
  • SEO

Yandex algorithm “Baden-Baden”: what is scary and how to remove

Article author: Kirill Buzakov,SEO-optimizer of the company SEO.RU Yandex’s Baden-Baden filter, launched in March 2017, was the search engine’s response to over-optimized texts. This is a punishment for sites that…
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  • 3 min
  • Contextual advertising

Google has hidden some of the search queries. How will PPC work change?

Google Ads is gradually expanding the reach of match types: the modifier has become broader, and the exact one is no longer precise. But advertisers still had the ability to…
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