Reducing ambiguity in the design of Segmented Controls
Segmented control Is a horizontal set of two or more segments, each of which acts as a button, usually configured as a toggle. Segmented controls provide closely related choices that…
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Automatically analyze competitors’ ad templates in contextual advertising
The work of contextual advertising specialists is increasingly shifting from mechanical processes, such as generating ads from a template, to more creative and non-standard ones: competitor analysis, strategy development and…
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When bad UX is good
A close friend of mine, Dennis, is one of the editors and contributors to Headache Comix. So far, it is only available in print. Dennis asked me to make a…
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The main reports in Metrica and Direct for advertising analysis – ppc.world
Due to the high competition in Yandex.Direct in 2018, it became more difficult to get the desired indicators in applications and their cost from the first launch. Therefore, analytics and…
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Understanding the popularity of a product
If you want to know why some apps are so popular and others are not, I have a few thoughts on that. Over the course of a year at a…
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Channels for advertising new products and services
Promotion of a new product or service is often perceived as a very complex and time-consuming process. In fact, bringing the offer to the market is a completely feasible task.…
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Form Design: When to Use Multi-Cell Input Fields
There was a number of comments in Twitter… Although most input fields consist of a single cell, such as an email address, some fields (which are essentially a single value)…
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7 tools to promote hotels and resorts
Many hotels and resorts create websites to promote services on the Internet. If the site is new, it will take three to six months for it to reach the top…
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Design adequate Onboarding
I am writing this article primarily for beginners who have just started to master the work in the field of UX and UI design, in order to explain to you…
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Online store promotion tools – ppc.world
As part of a special project to promote online stores, we conducted a survey of specialists who work with online stores. We were primarily interested in promotion tools, their effectiveness…
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