How free ads work on Google Shopping – experts say
I think the company is not only supporting the business, but also attracting advertisers who have not used Google Shopping. There are two types of free placement available: standard and…
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How Yandex now selects phrases and ads on search – ppc.world
During interviews, we often ask candidates to comment on one of the latest updates to advertising sites. Everyone understood the news about the changes in the selection of phrases something…
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We decorate advertising Yandex.Direct and Google Ads for the New Year holidays – ppc.world
With December approaching, everyone is seized by the New Year’s bustle. Festive lights and garlands appear everywhere: at home, in the office, on the street and in shops. In WebCanape,…
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How to hold a New Year promotion or sale in Yandex.Direct and Google Ads
The first thing that comes to mind when preparing for a promotion on the holidays is to make a sale or give bonuses to customers in December. This seems to…
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Do you know the main Direct and Google Ads news for 2018? – ppc.world
Yandex.Direct one Google Ads one 12/29/2018 9362 For all levels Favorites In contact with Facebook Facebook The year is coming to an end, which brought many surprises and interesting changes…
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What is cross-minus and how to apply it in Yandex.Direct and Google Ads – ppc.world
Cross-minus is the addition of additional negative keywords to key phrases that exclude overlap in impressions between these key phrases. Overlaps occur if there are two or more phrases in…
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Rules for effective remarketing in Google Ads: reviewing the basics – ppc.world
Davit Aleksanyan, a specialist from the American agency Directive Consulting, shared recommendations for remarketing on Google and YouTube, they allow you to achieve noticeable results in advertising in a short…
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How and why to set up chats in Yandex.Direct ads – ppc.world
Chat ads in Yandex search are one of the templates that the Direct team began testing in the spring of 2018. Since April 2019, this option has been working by…
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9 reasons why ads are not shown in Yandex and Google search – ppc.world
Why can’t I see my ad in search results ?! In 90% of cases, this question arises from a client who decided to drive a request and see what place…
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How Interested Buyer Targeting Works in Google Ads Search – The Experience of Three Agencies
To test them, we decided to conduct a small experiment. Let’s tell you more about its stages. Stage 1. For the selected search campaign, all possible audiences with the “Observation”…
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