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We decorate advertising Yandex.Direct and Google Ads for the New Year holidays – ppc.world

With December approaching, everyone is seized by the New Year’s bustle. Festive lights and garlands appear everywhere: at home, in the office, on the street and in shops. In WebCanape,…

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7 min

Contextual advertising

How to hold a New Year promotion or sale in Yandex.Direct and Google Ads

The first thing that comes to mind when preparing for a promotion on the holidays is to make a sale or give bonuses to customers in December. This seems to…

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1 min

Contextual advertising

Do you know the main Direct and Google Ads news for 2018? – ppc.world

Yandex.Direct one Google Ads one 12/29/2018 9362 For all levels Favorites In contact with Facebook Facebook The year is coming to an end, which brought many surprises and interesting changes…

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5 min

Contextual advertising

What is cross-minus and how to apply it in Yandex.Direct and Google Ads – ppc.world

Cross-minus is the addition of additional negative keywords to key phrases that exclude overlap in impressions between these key phrases. Overlaps occur if there are two or more phrases in…

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6 min

Contextual advertising

Rules for effective remarketing in Google Ads: reviewing the basics – ppc.world

Davit Aleksanyan, a specialist from the American agency Directive Consulting, shared recommendations for remarketing on Google and YouTube, they allow you to achieve noticeable results in advertising in a short…

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7 min

Contextual advertising

How and why to set up chats in Yandex.Direct ads – ppc.world

Chat ads in Yandex search are one of the templates that the Direct team began testing in the spring of 2018. Since April 2019, this option has been working by…

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4 min

Contextual advertising

9 reasons why ads are not shown in Yandex and Google search – ppc.world

Why can’t I see my ad in search results ?! In 90% of cases, this question arises from a client who decided to drive a request and see what place…

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2 min

Contextual advertising

How Interested Buyer Targeting Works in Google Ads Search – The Experience of Three Agencies

To test them, we decided to conduct a small experiment. Let’s tell you more about its stages. Stage 1. For the selected search campaign, all possible audiences with the “Observation”…

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2 min

Contextual advertising

Why use campaign-level conversions in Google Ads – ppc.world

Introductory Advertising type: contextual advertising in Google Ads. Product: subscriber portal (personal account) of the Internet provider. Geo targeting: Ukraine (target regions). Period: May 2019 – August 2019. In the…

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2 min

Contextual advertising

Where to find Display Planner in the new Google Ads interface – ppc.world

Display campaign planner has disappeared from the new version of the Google Ads interface. More precisely, it is no longer in the Tools tab, but its functionality is still available…

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We decorate advertising Yandex.Direct and Google Ads for the New Year holidays – ppc.world

How to hold a New Year promotion or sale in Yandex.Direct and Google Ads

Do you know the main Direct and Google Ads news for 2018? – ppc.world

What is cross-minus and how to apply it in Yandex.Direct and Google Ads – ppc.world

Rules for effective remarketing in Google Ads: reviewing the basics – ppc.world

How and why to set up chats in Yandex.Direct ads – ppc.world

9 reasons why ads are not shown in Yandex and Google search – ppc.world

How Interested Buyer Targeting Works in Google Ads Search – The Experience of Three Agencies

Why use campaign-level conversions in Google Ads – ppc.world

Where to find Display Planner in the new Google Ads interface – ppc.world

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Optimization of traffic from YAN and + 120% to the number of conversions

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How to get moderated in Yandex.Direct – ppc.world

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contextual advertising and / or organic search results? – ppc.world

Are sliders better than digital scale?

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