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advertising

27 posts
  • Contextual advertising

contextual advertising and / or organic search results? – ppc.world

Many recognizable brands launch advertising campaigns only for product items or service categories. They believe that it is not worth spending the budget on click-throughs for branded queries from contextual…
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  • 6 min
  • Contextual advertising

A beginner’s guide: first steps in PPC advertising

Today, more and more users prefer to shop on the Internet, and the times of the undoubted leadership of magazine and TV advertising are gradually passing. And since “demand creates…
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  • 2 min
  • Contextual advertising

We decorate advertising Yandex.Direct and Google Ads for the New Year holidays – ppc.world

With December approaching, everyone is seized by the New Year’s bustle. Festive lights and garlands appear everywhere: at home, in the office, on the street and in shops. In WebCanape,…
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  • 5 min
  • Contextual advertising

What to check in contextual advertising campaigns on the eve of the New Year season

The onset of the holidays is an exciting and long-awaited time. But this is the anticipation of a well-deserved rest and pre-holiday bustle only for a part of people. For…
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  • 6 min
  • Contextual advertising

Contextual advertising tuned to 10,000 “some” keywords – ppc.world

I will talk about one of the most dangerous and, in my opinion, stupid mistakes in contextual advertising – the lack of understanding of the meaning of “keywords” and, as…
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  • 7 min
  • Contextual advertising

what advertising tools are suitable for selling Christmas trees – ppc.world

In this article I will tell you how a few years ago my partner and I tried to run a seasonal business and sold Christmas trees in St. Petersburg. It…
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  • 1 min
  • Contextual advertising

Checklist for launching New Year campaigns in contextual advertising: infographics

Yandex.Direct one Google Ads one 12/26/2018 8834 For specialists Favorites In contact with Facebook Facebook This infographic is the final piece of a special project about New Year’s Eve advertising.…
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  • 7 min
  • Contextual advertising

How to calculate and increase CTR in contextual advertising – ppc.world

CTR is one of the main metrics in contextual advertising, it shows how effective advertisements are. We explain how to calculate this indicator and whether it is possible to determine…
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  • 5 min
  • Contextual advertising

Can SEO and PPC advertising work together?

Marketers facing the challenge of promoting a website, driving traffic and increasing online sales know very well that search engine optimization and contextual advertising are best suited for this. Each…
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  • 7 min
  • Contextual advertising

Optimization of advertising in YAN to promote the training course – ppc.world

The Yandex advertising network includes tens of thousands of sites. Advertising on YAN sites allows you to achieve large coverage, which is useful if: you have a new product and…
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