contextual

Contextual advertising

contextual advertising and / or organic search results? – ppc.world

Many recognizable brands launch advertising campaigns only for product items or service categories. They believe that it is not worth spending the budget on click-throughs for branded queries from contextual…

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5 min

Contextual advertising

What to check in contextual advertising campaigns on the eve of the New Year season

The onset of the holidays is an exciting and long-awaited time. But this is the anticipation of a well-deserved rest and pre-holiday bustle only for a part of people. For…

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6 min

Contextual advertising

Contextual advertising tuned to 10,000 “some” keywords – ppc.world

I will talk about one of the most dangerous and, in my opinion, stupid mistakes in contextual advertising – the lack of understanding of the meaning of “keywords” and, as…

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1 min

Contextual advertising

Checklist for launching New Year campaigns in contextual advertising: infographics

Yandex.Direct one Google Ads one 12/26/2018 8834 For specialists Favorites In contact with Facebook Facebook This infographic is the final piece of a special project about New Year’s Eve advertising.…

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7 min

Contextual advertising

How to calculate and increase CTR in contextual advertising – ppc.world

CTR is one of the main metrics in contextual advertising, it shows how effective advertisements are. We explain how to calculate this indicator and whether it is possible to determine…

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5 min

Contextual advertising

21 life hacks for contextual advertising from SPIK participants – ppc.world

At the St. Petersburg Internet Conference on May 31, speakers and viewers shared non-standard methods of increasing the effectiveness of contextual advertising. The experts were specialists from eLama, Lira bureau,…

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6 min

Contextual advertising

How to analyze competitors before launching contextual advertising: step by step instructions – ppc.world

Why waste time analyzing competitors before launching ad activity? Of course, you can do without it. But competitive analysis will greatly help out when planning and adjusting the promotion, it…

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5 min

Contextual advertising

How to reduce CPO 25 times per month using analytics and contextual advertising – ppc.world

In a highly competitive environment, it is difficult to imagine the successful promotion of an Internet business without competent settings for analytics and contextual advertising. In the right hands, these…

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4 min

Contextual advertising

Optimization of contextual advertising in b2b using the example of a supplier of children’s shoes – ppc.world

Almost all paid traffic specialists have come across the concepts of b2b and b2c topics more than once, but not everyone understands that the promotion strategies in the first and…

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4 min

Contextual advertising

Local business promotion with contextual advertising – ppc.world

How to attract clients to a geo-referenced business? This question is asked by every owner of a restaurant, beauty salon, music school or any other offline business. Of course, flyers…

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contextual advertising and / or organic search results? – ppc.world

What to check in contextual advertising campaigns on the eve of the New Year season

Contextual advertising tuned to 10,000 “some” keywords – ppc.world

Checklist for launching New Year campaigns in contextual advertising: infographics

How to calculate and increase CTR in contextual advertising – ppc.world

21 life hacks for contextual advertising from SPIK participants – ppc.world

How to analyze competitors before launching contextual advertising: step by step instructions – ppc.world

How to reduce CPO 25 times per month using analytics and contextual advertising – ppc.world

Optimization of contextual advertising in b2b using the example of a supplier of children’s shoes – ppc.world

Local business promotion with contextual advertising – ppc.world

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