Conversions

Contextual advertising

Optimization of traffic from YAN and + 120% to the number of conversions

Client – “Stoloto” – the largest distributor of state lotteries in Russia. ELama Custom Service Customer. The period is from January to 31 March 2018. Tools – Yandex.Direct (YAN), Yandex.Metrica,…

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4 min

Contextual advertising

Setting up campaign-level conversions on Google – ppc.world

Before diving into the new product, here’s a quick overview of how conversions were tracked until May 2019. What is conversion tracking Conversion tracking is a method advertisers use in…

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2 min

Contextual advertising

Why use campaign-level conversions in Google Ads – ppc.world

Introductory Advertising type: contextual advertising in Google Ads. Product: subscriber portal (personal account) of the Internet provider. Geo targeting: Ukraine (target regions). Period: May 2019 – August 2019. In the…

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4 min

Contextual advertising

How Discovery Ads Increased Conversions 1.5X Without Additional Budget

Discovery Campaigns are a relatively new Google ad format that became available to all advertisers in May 2020. Maria Sai, a specialist in the contextual advertising department of the iConText…

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Optimization of traffic from YAN and + 120% to the number of conversions

Setting up campaign-level conversions on Google – ppc.world

Why use campaign-level conversions in Google Ads – ppc.world

How Discovery Ads Increased Conversions 1.5X Without Additional Budget

Customer demand in the world of alternatives and its semantic reflection – ppc.world

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The design and anatomy of push notifications in 2020

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The dilemma between finished and perfect product design

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Selector design tips (checkboxes, radio buttons, switches, etc.)

About positions and rates. Why maximum reach is beneficial – ppc.world

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