Google

Contextual advertising

How to disable mobile apps and games in the Google Display Network – ppc.world

In September 2018, Google Ads made changes to the exclusion settings for display ads on mobile devices. Now in the KMS it is impossible to disable ads in applications and…

View Post

View Post

3 min

Website development

UX psychology: an in-depth look at the ubiquitous Google search

In this series of articles, we will explore and explore various digital experiences, analyzing them step by step to identify relevant heuristics and concepts rooted in psychology. This series will…

View Post

View Post

2 min

Contextual advertising

We decorate advertising Yandex.Direct and Google Ads for the New Year holidays – ppc.world

With December approaching, everyone is seized by the New Year’s bustle. Festive lights and garlands appear everywhere: at home, in the office, on the street and in shops. In WebCanape,…

View Post

View Post

2 min

Website development

Comparison of Apple and Google in 10 pictures

Apple and Google are tech giants that pride themselves on their design and user experience, but why are their products so different (other than when they actually copy each other)?…

View Post

View Post

7 min

Contextual advertising

How to hold a New Year promotion or sale in Yandex.Direct and Google Ads

The first thing that comes to mind when preparing for a promotion on the holidays is to make a sale or give bonuses to customers in December. This seems to…

View Post

View Post

1 min

Contextual advertising

Do you know the main Direct and Google Ads news for 2018? – ppc.world

Yandex.Direct one Google Ads one 12/29/2018 9362 For all levels Favorites In contact with Facebook Facebook The year is coming to an end, which brought many surprises and interesting changes…

View Post

View Post

2 min

Contextual advertising

What is the average cost per click in Yandex and Google search in Russia? – infographics

In December 2018, we conducted a large-scale study on the cost of a click in search ads from Yandex and Google. We started it to try to answer the question…

View Post

View Post

5 min

Contextual advertising

What is cross-minus and how to apply it in Yandex.Direct and Google Ads – ppc.world

Cross-minus is the addition of additional negative keywords to key phrases that exclude overlap in impressions between these key phrases. Overlaps occur if there are two or more phrases in…

View Post

View Post

6 min

Contextual advertising

Rules for effective remarketing in Google Ads: reviewing the basics – ppc.world

Davit Aleksanyan, a specialist from the American agency Directive Consulting, shared recommendations for remarketing on Google and YouTube, they allow you to achieve noticeable results in advertising in a short…

View Post

View Post

4 min

Contextual advertising

Setting up campaign-level conversions on Google – ppc.world

Before diving into the new product, here’s a quick overview of how conversions were tracked until May 2019. What is conversion tracking Conversion tracking is a method advertisers use in…

View Post

Categories

How to disable mobile apps and games in the Google Display Network – ppc.world

UX psychology: an in-depth look at the ubiquitous Google search

We decorate advertising Yandex.Direct and Google Ads for the New Year holidays – ppc.world

Comparison of Apple and Google in 10 pictures

How to hold a New Year promotion or sale in Yandex.Direct and Google Ads

Do you know the main Direct and Google Ads news for 2018? – ppc.world

What is the average cost per click in Yandex and Google search in Russia? – infographics

What is cross-minus and how to apply it in Yandex.Direct and Google Ads – ppc.world

Rules for effective remarketing in Google Ads: reviewing the basics – ppc.world

Setting up campaign-level conversions on Google – ppc.world

Customer demand in the world of alternatives and its semantic reflection – ppc.world

Five principles of smart bidding in Universal App Campaign What to look for when optimizing for in-app events

The design and anatomy of push notifications in 2020

What is Yandex.Market and what is it for?

The dilemma between finished and perfect product design

How to become a product designer and start making 100-200 thousand per month

Selector design tips (checkboxes, radio buttons, switches, etc.)

About positions and rates. Why maximum reach is beneficial – ppc.world

Categories

Information

Subscribe