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Contextual advertising

How to calculate and increase CTR in contextual advertising – ppc.world

CTR is one of the main metrics in contextual advertising, it shows how effective advertisements are. We explain how to calculate this indicator and whether it is possible to determine…

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7 min

Contextual advertising

How to increase the effectiveness of dynamic remarketing in Google Ads

Dynamic remarketing is the display of advertisements that are generated specifically for a specific person, taking into account their purchase history and behavior on your site. Almost all contextual advertising…

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3 min

Increase CR and decrease CPL by 2 times: contextual advertising of a website for the wholesale trade of packaging materials

The author of the article: Evgeniya Dronova,specialist in contextual advertising company SEO.RU About client and subject The site belongs to a company that is engaged in the wholesale of packaging…

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4 min

Promotion of a medical website: how to increase traffic of a dental clinic website by 276%

In August 2019, Axioma Dental became our client. SEO of medical sites is always a story about increasing trust in the site so that users do not doubt the integrity…

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7 min

Website development

15 non-standard website catalog improvements that increase conversion

We design service interfaces and online stores, websites for different tasks and topics. Online service UI / UX design trends are far ahead of traditional websites. On the eve of…

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How to calculate and increase CTR in contextual advertising – ppc.world

How to increase the effectiveness of dynamic remarketing in Google Ads

Increase CR and decrease CPL by 2 times: contextual advertising of a website for the wholesale trade of packaging materials

Promotion of a medical website: how to increase traffic of a dental clinic website by 276%

15 non-standard website catalog improvements that increase conversion

Five principles of smart bidding in Universal App Campaign What to look for when optimizing for in-app events

The design and anatomy of push notifications in 2020

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The dilemma between finished and perfect product design

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Selector design tips (checkboxes, radio buttons, switches, etc.)

About positions and rates. Why maximum reach is beneficial – ppc.world

Circulation of design in the team

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