Marketing

Contextual advertising

4 performance marketing tools for working with offline audiences

Connecting offline and online is a long-standing dream of performance professionals. Why? Advertisers are aiming for cross-media ad campaigns, and recent digital trends are a great help in this. While…

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6 min

Contextual advertising

Marketing Psychology: 6 Principles That Affect Advertising Perception

There is no doubt that a marketer needs to know what psychological traits affect the way users choose and buy products or services. Understanding these features and processes allows you…

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8 min

Contextual advertising

Black Friday Every Day: How To Make Discounts Part Of Your Marketing Strategy

There is a widespread belief that you should not spoil the client with frequent discounts – he will get used to them and will only make purchases during promotional periods.…

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4 performance marketing tools for working with offline audiences

Marketing Psychology: 6 Principles That Affect Advertising Perception

Black Friday Every Day: How To Make Discounts Part Of Your Marketing Strategy

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