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Contextual advertising

interesting research and useful materials – ppc.world

The pre-holiday season is a special time for everyone, including advertising professionals. User behavior and demand for various goods and services are changing. To make it easier for you to…

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7 min

Contextual advertising

Teaching materials for January-February 2019. Volume 15 – ppc.world

Research: How users choose smartphones and cosmetics, what affects the choice of cars and electronics, how customer behavior changes with age, and how to stimulate sales of clothing in Russia.…

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3 min

Contextual advertising

Training materials for May-June 2019. Issue 17 – ppc.world

Research: how users choose cars and real estate, use voice assistants; development of the e-commerce market and the specifics of the young generation’s purchasing behavior Life hacks: what you need…

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3 min

Increase CR and decrease CPL by 2 times: contextual advertising of a website for the wholesale trade of packaging materials

The author of the article: Evgeniya Dronova,specialist in contextual advertising company SEO.RU About client and subject The site belongs to a company that is engaged in the wholesale of packaging…

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interesting research and useful materials – ppc.world

Teaching materials for January-February 2019. Volume 15 – ppc.world

Training materials for May-June 2019. Issue 17 – ppc.world

Increase CR and decrease CPL by 2 times: contextual advertising of a website for the wholesale trade of packaging materials

Customer demand in the world of alternatives and its semantic reflection – ppc.world

Five principles of smart bidding in Universal App Campaign What to look for when optimizing for in-app events

The design and anatomy of push notifications in 2020

What is Yandex.Market and what is it for?

The dilemma between finished and perfect product design

How to become a product designer and start making 100-200 thousand per month

Selector design tips (checkboxes, radio buttons, switches, etc.)

About positions and rates. Why maximum reach is beneficial – ppc.world

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