Optimization

Contextual advertising

Optimization of traffic from YAN and + 120% to the number of conversions

Client – “Stoloto” – the largest distributor of state lotteries in Russia. ELama Custom Service Customer. The period is from January to 31 March 2018. Tools – Yandex.Direct (YAN), Yandex.Metrica,…

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7 min

Contextual advertising

Optimization of advertising in YAN to promote the training course – ppc.world

The Yandex advertising network includes tens of thousands of sites. Advertising on YAN sites allows you to achieve large coverage, which is useful if: you have a new product and…

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4 min

Contextual advertising

Optimization of contextual advertising in b2b using the example of a supplier of children’s shoes – ppc.world

Almost all paid traffic specialists have come across the concepts of b2b and b2c topics more than once, but not everyone understands that the promotion strategies in the first and…

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7 min

Website Optimization: Best SEO Techniques and Trends for 2021

What is website optimization and promotion? SEO (site optimization) is a comprehensive development and improvement of a site according to the requirements of search engines for the appearance of site…

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Optimization of traffic from YAN and + 120% to the number of conversions

Optimization of advertising in YAN to promote the training course – ppc.world

Optimization of contextual advertising in b2b using the example of a supplier of children’s shoes – ppc.world

Website Optimization: Best SEO Techniques and Trends for 2021

Customer demand in the world of alternatives and its semantic reflection – ppc.world

Five principles of smart bidding in Universal App Campaign What to look for when optimizing for in-app events

The design and anatomy of push notifications in 2020

What is Yandex.Market and what is it for?

The dilemma between finished and perfect product design

How to become a product designer and start making 100-200 thousand per month

Selector design tips (checkboxes, radio buttons, switches, etc.)

About positions and rates. Why maximum reach is beneficial – ppc.world

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