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Contextual advertising

contextual advertising and / or organic search results? – ppc.world

Many recognizable brands launch advertising campaigns only for product items or service categories. They believe that it is not worth spending the budget on click-throughs for branded queries from contextual…

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3 min

Website development

UX psychology: an in-depth look at the ubiquitous Google search

In this series of articles, we will explore and explore various digital experiences, analyzing them step by step to identify relevant heuristics and concepts rooted in psychology. This series will…

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2 min

Contextual advertising

What is the average cost per click in Yandex and Google search in Russia? – infographics

In December 2018, we conducted a large-scale study on the cost of a click in search ads from Yandex and Google. We started it to try to answer the question…

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4 min

Contextual advertising

Why we tested the Display Network Search campaign and left it forever

We already talked about working with this client at the end of 2017. Then we described in detail how we audited running campaigns, looked for growth points and optimized advertising…

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4 min

Contextual advertising

9 reasons why ads are not shown in Yandex and Google search – ppc.world

Why can’t I see my ad in search results ?! In 90% of cases, this question arises from a client who decided to drive a request and see what place…

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2 min

Contextual advertising

How Interested Buyer Targeting Works in Google Ads Search – The Experience of Three Agencies

To test them, we decided to conduct a small experiment. Let’s tell you more about its stages. Stage 1. For the selected search campaign, all possible audiences with the “Observation”…

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4 min

7 Important Google Search Console Features for SEO

In 2019, the Google Search Console developers launched a large-scale update of the service, added new options and upgraded the old ones. Now it is a much more functional and…

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3 min

Contextual advertising

Google has hidden some of the search queries. How will PPC work change?

Google Ads is gradually expanding the reach of match types: the modifier has become broader, and the exact one is no longer precise. But advertisers still had the ability to…

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contextual advertising and / or organic search results? – ppc.world

UX psychology: an in-depth look at the ubiquitous Google search

What is the average cost per click in Yandex and Google search in Russia? – infographics

Why we tested the Display Network Search campaign and left it forever

9 reasons why ads are not shown in Yandex and Google search – ppc.world

How Interested Buyer Targeting Works in Google Ads Search – The Experience of Three Agencies

7 Important Google Search Console Features for SEO

Google has hidden some of the search queries. How will PPC work change?

Experience in Detail: UX Analysis of Streaming Services

Optimization of traffic from YAN and + 120% to the number of conversions

How to explain the way to the location in digital channels

How to get moderated in Yandex.Direct – ppc.world

Figma Starter Kit: How to Work Faster as a Designer (Part 2. Buttons)

Are sliders better than digital scale?

A beginner’s guide: first steps in PPC advertising

The problem with mailto mail links and what to use instead

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