How and why to set up chats in Yandex.Direct ads – ppc.world
Chat ads in Yandex search are one of the templates that the Direct team began testing in the spring of 2018. Since April 2019, this option has been working by…
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how to set up, calculate value and analyze – ppc.world
Key goals in Yandex.Direct campaigns allow the advertiser to indicate which goals from Yandex.Metrica are most important for promotion and assign the value of the achievement to the business in…
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How not to get an affiliate filter: a set of rules
A short edifying story: in an effort to occupy as many places in the search results as possible, the business owner creates several different resources with the same requisites, assortment,…
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Price in an ad in Google Ads and Direct: how to set up and improve ad performance
The price in the ad is rarely too much. On the one hand, it can grab the user’s attention and bring them to the site. On the other hand, we…
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