What makes a UX strategy successful
All successful companies have strategies that govern most of their functions, including technology, people, finance, and even legal issues. However, it is very rare to hear about UX strategy in…
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Strategy
4 posts
Why asking for a long-term forecast for context is a failing strategy
Before starting a promotion, clients are often asked to make a forecast. They want to know in advance what indicators they will receive in a month, quarter, year. It would…
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10 principles shaping my interface design strategy
The user interface is an integral part of any digital product. When an interface is well designed, users don’t notice it – it’s flawless. Problems begin when the interface is…
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Black Friday Every Day: How To Make Discounts Part Of Your Marketing Strategy
There is a widespread belief that you should not spoil the client with frequent discounts – he will get used to them and will only make purchases during promotional periods.…
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