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Contextual advertising

4 performance marketing tools for working with offline audiences

Connecting offline and online is a long-standing dream of performance professionals. Why? Advertisers are aiming for cross-media ad campaigns, and recent digital trends are a great help in this. While…

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7 min

Contextual advertising

what advertising tools are suitable for selling Christmas trees – ppc.world

In this article I will tell you how a few years ago my partner and I tried to run a seasonal business and sold Christmas trees in St. Petersburg. It…

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6 min

Contextual advertising

What tools and functions the new Commander lacks – ppc.world

Recently it became known that the old Direct Commander is being closed due to the appearance of a new version of the product. According to the Yandex team, the program…

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2 min

Contextual advertising

new trends and desired tools – ppc.world

In general, there are two global trends in the development of paid advertising: ad personalization and automation… It cannot be said that they appeared only in the outgoing year, but…

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4 performance marketing tools for working with offline audiences

what advertising tools are suitable for selling Christmas trees – ppc.world

What tools and functions the new Commander lacks – ppc.world

new trends and desired tools – ppc.world

Selector design tips (checkboxes, radio buttons, switches, etc.)

About positions and rates. Why maximum reach is beneficial – ppc.world

Circulation of design in the team

Experience in Detail: UX Analysis of Streaming Services

Optimization of traffic from YAN and + 120% to the number of conversions

How to explain the way to the location in digital channels

How to get moderated in Yandex.Direct – ppc.world

Figma Starter Kit: How to Work Faster as a Designer (Part 2. Buttons)

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