YandexDirect

Contextual advertising

2 cases about how payment for conversions work in Yandex.Direct – ppc.world

The Pay-for-Conversions strategy in Yandex.Direct is aimed at attracting the required amount of conversions, and it is for them that the system charges the payment. This approach allows you to…

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5 min

Contextual advertising

Display advertising in Yandex.Direct through the eyes of a contextual advertising specialist – ppc.world

If a typical PPC specialist with no experience in Yandex.Display decides to test display campaigns in Yandex.Direct, then most likely he will try to use them as a performance tool.…

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7 min

Contextual advertising

How to get moderated in Yandex.Direct – ppc.world

In all advertising systems, ads must be moderated before being displayed. Today we will tell you about the peculiarities of moderation in Yandex.Direct: how to get through it, how long…

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2 min

Contextual advertising

We decorate advertising Yandex.Direct and Google Ads for the New Year holidays – ppc.world

With December approaching, everyone is seized by the New Year’s bustle. Festive lights and garlands appear everywhere: at home, in the office, on the street and in shops. In WebCanape,…

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7 min

Contextual advertising

How to hold a New Year promotion or sale in Yandex.Direct and Google Ads

The first thing that comes to mind when preparing for a promotion on the holidays is to make a sale or give bonuses to customers in December. This seems to…

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5 min

Contextual advertising

What is cross-minus and how to apply it in Yandex.Direct and Google Ads – ppc.world

Cross-minus is the addition of additional negative keywords to key phrases that exclude overlap in impressions between these key phrases. Overlaps occur if there are two or more phrases in…

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7 min

Contextual advertising

How and why to set up chats in Yandex.Direct ads – ppc.world

Chat ads in Yandex search are one of the templates that the Direct team began testing in the spring of 2018. Since April 2019, this option has been working by…

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3 min

Contextual advertising

How to choose the right attribution model in Yandex.Direct and why you need it – ppc.world

Before conversion, users repeatedly visit the company’s website. Clicks on advertisements, organic searches, links from social networks, bookmarks in the browser, etc. – the path to a purchase consists of…

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3 min

Contextual advertising

How to disable impressions by synonyms in Yandex.Direct

What’s wrong with synonymous impressions? Yandex.Direct introduced impressions by synonyms back in 2016. Since then, the system can automatically launch ad impressions based on the synonyms of keywords specified in…

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6 min

Contextual advertising

When to use advanced geotargeting in Yandex.Direct – ppc.world – ppc.world

When you create a new text and image campaign in Yandex.Direct, advanced geotargeting is usually enabled by default in the advanced settings section. But do all advertisers need this setting?…

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2 cases about how payment for conversions work in Yandex.Direct – ppc.world

Display advertising in Yandex.Direct through the eyes of a contextual advertising specialist – ppc.world

How to get moderated in Yandex.Direct – ppc.world

We decorate advertising Yandex.Direct and Google Ads for the New Year holidays – ppc.world

How to hold a New Year promotion or sale in Yandex.Direct and Google Ads

What is cross-minus and how to apply it in Yandex.Direct and Google Ads – ppc.world

How and why to set up chats in Yandex.Direct ads – ppc.world

How to choose the right attribution model in Yandex.Direct and why you need it – ppc.world

How to disable impressions by synonyms in Yandex.Direct

When to use advanced geotargeting in Yandex.Direct – ppc.world – ppc.world

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