How to get moderated in Yandex.Direct – ppc.world
In all advertising systems, ads must be moderated before being displayed. Today we will tell you about the peculiarities of moderation in Yandex.Direct: how to get through it, how long…
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YandexDirect
11 posts
We decorate advertising Yandex.Direct and Google Ads for the New Year holidays – ppc.world
With December approaching, everyone is seized by the New Year’s bustle. Festive lights and garlands appear everywhere: at home, in the office, on the street and in shops. In WebCanape,…
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How to hold a New Year promotion or sale in Yandex.Direct and Google Ads
The first thing that comes to mind when preparing for a promotion on the holidays is to make a sale or give bonuses to customers in December. This seems to…
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What is cross-minus and how to apply it in Yandex.Direct and Google Ads – ppc.world
Cross-minus is the addition of additional negative keywords to key phrases that exclude overlap in impressions between these key phrases. Overlaps occur if there are two or more phrases in…
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How and why to set up chats in Yandex.Direct ads – ppc.world
Chat ads in Yandex search are one of the templates that the Direct team began testing in the spring of 2018. Since April 2019, this option has been working by…
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How to choose the right attribution model in Yandex.Direct and why you need it – ppc.world
Before conversion, users repeatedly visit the company’s website. Clicks on advertisements, organic searches, links from social networks, bookmarks in the browser, etc. – the path to a purchase consists of…
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How to disable impressions by synonyms in Yandex.Direct
What’s wrong with synonymous impressions? Yandex.Direct introduced impressions by synonyms back in 2016. Since then, the system can automatically launch ad impressions based on the synonyms of keywords specified in…
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When to use advanced geotargeting in Yandex.Direct – ppc.world – ppc.world
When you create a new text and image campaign in Yandex.Direct, advanced geotargeting is usually enabled by default in the advanced settings section. But do all advertisers need this setting?…
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Bulk management and change of ads in Yandex.Direct – ppc.world
To work with a large number of advertising campaigns, groups, ad elements, settings and targetings, Yandex.Direct provides tools for mass management (actions) or mass changes (editing). For example, you decide…
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8 ways to save money on contextual advertising in Yandex.Direct
The author of the article: Svetlana Ignatieva,specialist in contextual advertising company SEO.RU Correctly specify the “Display region” in the settings If it is economically impractical for your company to deliver…
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