With December approaching, everyone is seized by the New Year’s bustle. Festive lights and garlands appear everywhere: at home, in the office, on the street and in shops.
In WebCanape, we decorate not only cabinets, but also client campaigns. After all, for an ad to be clicked, it must resonate in the mood of the audience. Even if you sell tractors, fancy snowflake ads will attract more people.
The simplest is New Year’s gifts
As a rule, before the New Year, the themes traditional for this season are activated: sweet gifts, Christmas decorations, New Year’s sets. The most common creative in these areas is already directly related to the New Year and does not require updating. The main thing is to accommodate more formats.
New Year themes
What if your business has nothing to do with gifts? Catch up on the wave of the holiday! New Year’s ads are definitely more clickable. You will 100% stand out from your competitors and attract more traffic, sometimes so scarce during the winter season.
For example, for a client who is engaged in felling and pruning trees, a creative came in perfectly:
For cleaning services, creatives about the urgent problem of order on the eve of the New Year worked well.
Almost any product can be presented as a New Year’s gift. Pet shop animals look great under the Christmas tree! This is probably the only season when reptiles will look more advantageous than seals. Just dress up the lizard in a Santa Hat.
Do you think tractor repair is not a New Year’s story? We added quite a bit of celebration and got 30% more ad clicks.
Lawyers? We think … There is a Russian folk omen that it is simply necessary to pay off debts by the new year.
Dentists? Many girls with a beautiful smile. And we have New Year girls with a beautiful smile. Standing out again in highly competitive topics.
Packaging studio? Okay, everything is easy here. In the summer we sell them as teahouses, in December – as stylish New Year’s boxes. Raising interest. Show users an unusual gift design option and add a Christmas tree.
Just add a snowflake
So, without unnecessary heavy schedules, we indicate the importance of the New Year. Decorate your clients, make them stand out from the crowd. All the tools for this are in the Yandex.Direct and Google Ads interfaces. Simple constructors allow you to make high-quality creative without spending a lot of time on it.
The brighter the creative shines on the networks, the more chances it will be noticed. PPC channels are now very overheated, almost any topic is quite competitive. Ad networks are overflowing with similar creatives, and a simple snowflake can significantly increase the click-through rate of an ad.
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