The media or method used to create the appearance of a website can have a direct influence on its usability and visibility.
Websites built using the techniques of Flash multimedia (moving images) are very often great works of art, and are beautiful to look at if you have the time, but are usually failures when it comes to accomplishing their purpose. The reasons are two-fold:
One, their technology is too far ahead of average Internet connection facilities. As of November 2009, nearly 40% of Internet users are still on dial up connections. Flash sites are frequently too large to download and cumbersome to view.
Websites designed and constructed with HTML media (codes inserted in a file intended for display on a Web browser) are much more successful because t hey are t ext-based - download quickly and can be viewed by the search engines.
The two main factors that determine a website's appearance are color and layout.
Usability and Web Design
The main factors that determine how usable a website is are its navigational features and its security.
How well a user can navigate the pages of a website, and how easily they can find what they are looking for, will often determine the length of time they spend on a website.
The security of information exchanged with users on a website is crucial to the success of business oriented sites. You must protect your client's personal information.
Website Design and Visability
No Website will be successful if it isn't visible on the Internet.
The two main factors that will determine how many people see a website are, its quality of content and its promotional strategies.