Top 10 Principles | UX theories
UX theories There are many UX principles and laws that a designer must follow. In this article, we have selected a few rules that, in our opinion, are the most…
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How to add your online store to Yandex.Market?
This article is devoted to how to add products to Yandex.Market (YAM): this is a basic instruction that will help you take the first independent steps to connect an online…
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PPC automation for beginners
From the basics in Excel you need: In addition, you always need to fix headers and set filters on them, have an index column (#) to return the original order…
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15 front-end design principles to help you create better websites
A well-articulated set of interface design principles will make you a better designer, not limit your creativity. We designers often design intuitively. However, to become a truly great designer, you…
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Relevance in contextual advertising – ppc.world
Relevance in the broadest sense is a measure of how well a desired outcome matches the outcome. When we talk about relevance in contextual advertising, we mean the relevance of…
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Display advertising in Yandex.Direct through the eyes of a contextual advertising specialist – ppc.world
If a typical PPC specialist with no experience in Yandex.Display decides to test display campaigns in Yandex.Direct, then most likely he will try to use them as a performance tool.…
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Design for people, not users
A few months ago, I read an amazing article by Adam Lefton about why he refuses to call people “users.” He had a very well-founded point of view. Defining a…
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Automatically link key phrases to landing pages using a script
Those who regularly set up PPC campaigns know firsthand how time-consuming the process of linking – or matching – a page address with a keyword phrase can be. For the…
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Where and How to Place Floating Action Buttons in Mobile Applications
Let’s try to understand how the placement of the Floating Action Button affects the user experience. Hello ladies and gentlemen! I present to you a new article from the Feature…
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Reducing ambiguity in the design of Segmented Controls
Segmented control Is a horizontal set of two or more segments, each of which acts as a button, usually configured as a toggle. Segmented controls provide closely related choices that…
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